Mingenew identity Rick Starick has shown his faith in the town he adopted after moving from South Australia in 1975. He recently invested in smart new premises to house his tyre business.
Mr Starick still carts grain each season for the local farmers, something he has done every year since he first worked for former Mingenew farmer Ross Barton.
With Warren Criddle, Mr Starick has also been driving force behind Mingenew Fabricators manufacturers of chaser bins and other steel equipment, and also his brother Paul's trucking and livestock cartage business.
It's all part of the go-go spirit that surrounds Mingenew, which lies in the WA's northern wheatbelt, and a lot of it has to do with the growth of the Mingenew-Irwin Group, a sustainable farming initiative which is a big part of revitalising the local agricultural economy.
Mingenew Shire covers almost 2,000 square kilometres, and the town, with a population of 600 plus, is located 400 km north of Perth.
According to Mingenew Shire CEO, Hemy Van Der Ende, the farming community is vital to the Shire's health and prosperity and annually provides about 95 per cent of the rates (this year net rate revenue was $617,000).