So they said...from recent visits to flour mills in Asia and Egypt
GroundCover™ Issue: 23
Breeding wheats for export: "It really brings home that one needs to consider the national perspective, as breeding for one area does not immediately transfer to another region" — Iain Barclay, wheat breeder with Agriculture WA. Asian flour millers "recognised that breeders are in a position to create the ideal wheat for them".
Praising the AWB presence in Egypt: "Customer service attributes are clearly present under the current Australian wheat marketing system, not to mention the reputation that Australia will always come through on the goods" — Esperance district graingrower and South East Premium Wheat Growers Association President Chris Roberts.
On the Asian noodle market: "The Australian Premium White grade is proving a winner. By having a free-milling, hard-grained wheat at a minimum protein level, Australia can compete aggressively and find niches" — Steve Trevenen, Cereal Program Manager, Agriculture WA.