Front-line Lentil Marketing
A number of Birchip Cropping Group members grow lentils under contract to The Lentil Company (TLC), a successful and growing regional marketing enterprise. The Lentil Company is based in Horsham and its operations were featured in Issue 25 of Ground Cover.
This year TLC exported its first quality-assured shipment of lentils. The shipment went to the United Kingdom, and marks a significant step in the Company's thrust to develop a market for quality-assured (QA) grain.
TLC strongly supports the Quality Assurance Program run by Pulse Australia and participated in an introductory QA project with a group of ten farmers who grow lentils for the company.