Sharing grower stories of farm safety for awareness to aid behaviour change on farm

Reference number: PROC-9177174

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Release date:: Friday 06 December 2024
Closing time:: Friday 31 January 2025, at 05:00 PM ACT local time
Enquiry deadline:: Friday 24 January 2025, at 05:00 PM ACT local time

Summary

Work conducted by the National Centre for Farmer Health has identified that growers sharing stories of farm safety incidents and the consequent mitigation strategies is more effective in raising awareness and helping growers implement practice change compared to ‘experts’ sharing information on how to improve OH&S on farm. Improving farm safety culture is not easy and will require an ongoing program of work to have major impact. Changing growers’ behaviour to encourage implementation of interventions that support farm safety outcomes is a challenging process as there are demographic and regional differences in attitudes and practices.

This investment starts the conversation on farm safety through raising awareness and will prime farm businesses to be receptive to forthcoming investments. It will assist in the delivery of 15 stories of grower’s safety incidents, and the cost-effective and practical interventions they have implemented on farm to mitigate risks. Leveraging existing GRDC service providers, the stories will be captured across multiple media forms and rolled out across three years to reinforce a culture of safety within farm businesses. Case studies, podcasts and videos will offer growers simple tips and will offer a lasting resource for future reference and to inform larger forthcoming investments in this space. This procurement is looking for a business or individual with skills in storytelling and project management with an understanding of the grains sector and farm safety.

Offer period

Offers will remain open for acceptance by the GRDC for a period of 6 months after the Closing Time.

Document contact and enquiries

Attention: Laura Baugh
Grains Research and Development Corporation
Email: western@grdc.com.au

Make all requests for further information or clarification in relation to this procurement in writing (email) prior to 24 January 2025.

GRDC will publish all requests and responses to requests on the GRDC website under Questions and Answers at the bottom of this webpage.

Consortia response

GRDC will not accept Tenders from Consortia.

Lodgement of Tender

Submit your Tender response electronically through the Grains Investment Portal.

AusTender

TBC.

Description

It is noted that safety awareness is only one aspect of long-term practice change. To create meaningful change on farm, there needs to be an ongoing program of work that addresses each of the three factors of farm culture listed above. This small investment forms one component of a wider program to help address the broader aim of decreasing fatality and injury on farm.

Outcome

Outputs

Output 1: Development of stories of farm safety improvement

By July 2026 (and annually thereafter), deliver a target of 5 grower stories (5 per region, 15 stories in total) in various formats covering personal grower stories of safety incidents and practical measures they’ve implemented to avoid or mitigate farm risks.

Development of an operating plan for the investment detailing the target audience, potential grain grower talent, content development, timelines for delivery and how the investment is working towards completing the deliverables.
Stories will be developed in three forms (video, podcast and case study) utilising preferred GRDC service providers, rolled out over three years. Cost of production for the podcasts, videos and case studies will be covered by existing GRDC service contracts. Content will be aggregated within a dedicated landing page within the MyGRDC website. Case studies are to be shared through GroundCover.
The talent for the 15 grower stories will be sourced and managed by the service provider with approval from the GRDC Investment Manager. It is expected there will be a geographic and demographic spread in talent, a range of farm sizes and farming systems, and a number of interventions covering farm risks. Interventions are to focus on cost effective, simple and practical measures that have positively influenced farm safety behaviour on farm.
The provider will create a communication plan to be approved by the GRDC Investment Manager detailing story content, talent and interventions.
The provider will engage the National Centre for Farmer Health to ensure the stories are fit for purpose and impactful.
Content will focus on growers talking to growers to emphasis the personal impact of safety incidents.
An annual review of the communication program and operating plan will ensure the messaging has impact and is reaching the target audience.
A final report will summarise the investment impact including recommendations for RD&E investment going forward.

Proposed Budget

Proposed Contract & Term

GRDC will contract under the terms of the Services Contract.

The schedule(s) attached to the contract will detail the project details: the outcomes, outputs, milestones, budget, participating personnel and required intellectual property.

The template contract containing the proposed Terms and Conditions is available on the Application resources page on the GRDC website.

It is anticipated that any resultant contract in relation to this procurement will commence with a proposed term of 3 years or 36 months.

Conditions for Participation

The following are mandatory conditions with which a Tenderer must comply to participate in this procurement process:

The Tenderer and any subcontractor must not be named on the Consolidated List, being the list of persons and entities who are subject to targeted financial sanctions or travel bans under Australian sanction laws, as maintained by the Department of Foreign Affairs and Trade.
The Tenderer and any subcontractor must not have a judicial decision against it (not including decisions under appeal) relating to employee entitlements and who have not paid the claim.
The Tenderer must be a single legal entity or recognised firm of partners
The Tenderer and any proposed subcontractor must be compliant with the Workplace Gender Equality Act 2012, the Modern Slavery Act 2018 and any other applicable labour laws and standards in the jurisdiction in which they operate.

Minimum Form and Content Requirements

The following are the mandatory content and format requirements that the Tenderer must complete and provide to participate in this procurement process:

Submit Tenders using the Grains Investment Portal.
Write Tenders in English and express any measurements in Australian legal units of measurement.
Budget details must be submitted on the ‘GRDC Budget Template’ provided in the Grains Investment Portal.

Evaluation Criteria

In the table below are the Evaluation Criteria that the Tender Evaluation Team will use to assess the value for money of all Tenders.

No	Type	Weighting
1	Technical – Qualitative evaluation criteria related to non-price factors such as methodology, project plan, track record, experience.
1a	A clear and thorough plan to achieve the project outputs, specifying: a) specific information, products and/or services to be deliveres with an outline of delivery approach b) proposed milestones c) budget (defining the funds sought in each year of the project and the potential investment from all parties) d) project structure and management arrangements	60%
1b	Demonstrated track record of the project team, including: a) relevant achievements of the project leader in providing leadership, co-ordination, management, monitoring and evaluation and the timely delivery of high quality outputs b) relevant technical knowledge and experience of all key personnel (including proposed subcontractors) in the area c) ability of the project team to collaborate with the relevant organisations and industry personnel to build on the delivery already undertaken in this area	40%
2	Price - The tendered budget.	N/A
3	Risk - Risks inherent in the application including the degree of compliance with the draft contract and any actual or perceived conflict of interest.	N/A
4	Australian economy - The economic benefit of the procurement to the Australian economy.	N/A

Lodging a Tender

Questions and Answers

Q1. Is the successful Tenderer solely responsible for identifying grain growers to participate in the case studies, or will GRDC assist in this process?

A1. It is the primary responsibility of the successful tenderer to identify growers for the case studies, GRDC can assist if needed.

Q2. In the application planning document, it states that: Stories will be developed in three forms (video, podcast and case study) utilising preferred GRDC service providers, and that Cost of production for the podcasts, videos and case studies will be covered by existing GRDC service contracts.

Does this mean that only existing, contracted GRDC service providers will be considered for the project?

A2. GRDC has a service provider who is contracted to produce video and podcast content. Additionally, GRDC has a service provider who manages final edit and publication of written material. The successful applicant will be required to work with these service providers to produce the required content under this tender.

Q3. The tender doc indicates that the costs will be covered by existing contractors, can you please clarify the role of the service provider for this project. We are assuming it includes the production of written case studies (or does GRDC have an existing contactor in place), coordination of the videos and podcasts (working with the existing contractor), identification of case study talent; project management/coordination role.

A3. It will be the responsibility of the successful applicant to write case studies, co-ordinate the recording of videos and podcasts (with GRDC media contractor), identify talent, coordinate and project manage the investment. The cost of video and podcast production, and publication of written case studies, will be covered under existing GRDC service provider contracts.

Q4. We are assuming that each case study is shared across the 3 channels/platforms (i.e. each case study has a written and video format and a podcast) or could there be different case studies for different channels?

A4. Each case study is to be shared across multiple channels/platforms to maximise reach and impact. A communication strategy for each story captured is also expected as some may suit different channels better than others.

Q5. We are happy to work alongside GRDC's existing contracted service providers, but is the successful RFT applicant able to provide the video and podcasting production services, (including filming and editing the content), and include this cost in the RFT?

A5. The successful applicant is required to use our preferred provider for the production of podcast and video outputs. This will ensure it meets GRDC style and quality standards and is consistent with the other outputs on our channels.