Investment

WeedSmart is an industry-led, extension and communication initiative designed to improve weed management practices on Australian farms and ensure the long-term sustainability of herbicide use. Initially launched to tackle the problem of herbicide resistance, WeedSmart has grown into a central hub for information related to managing crop (cotton and grain) weeds in Australia.

As an industry voice for science-backed weed control solutions, WeedSmart helps growers and advisers implement effective strategies for long-term profitability. Supported financially by various stakeholders, with the Grains Research and Development Corporation (GRDC) as the main investor, WeedSmart aims to engage more effectively with grain growers and agronomists.

WeedSmart's key activities include:

• Delivering a national stewardship campaign that encourages attitudes and actions to minimise crop weeds and sustain herbicide use through the implementation of WeedSmart's Big 6.
• Developing and implementing a strategic communications plan with stakeholders.
• Establishing a strong regional presence through dedicated extension personnel who will provide guidance to growers and advisers on best practices for weed management.

With WeedSmart, Australian grain growers have access to the latest information and strategies for managing weeds effectively, ensuring healthier crops and more sustainable farming practices.